Prepared by Forge Marketing

Private visibility audit

Withington Dental Care

Hi there, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around Withington in Manchester. At your own door you come first, and no other practice sits above you there. Move one street out and you drop below the first three at every other spot we tested, further down the further out we went. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets away, phone in hand looking for a dentist, may scroll past you. Which raises a fair question: is that normal here?

The comparison worth looking at

One nearby practice appears higher at more spots

Across the same spots, Night and Day Emergency Dentist Manchester comes before you at 19 of the 25, and you come before it at the other 6.

Same search for a dental clinic, same spots around you, so the two maps can be read side by side.

It reaches the first three at clearly more spots than you do, so a patient nearby sees its name more often. Its map shows what is possible here, without promising the same result. So who actually reaches your website?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Both kinds of visitor reach your website

Of the searches we looked at, a good share of the estimated visits comes from people typing your name, and a smaller share from people simply searching 'dentist withington'. These are estimates.

  • A search with your name in it points to someone who already has the name; a search for a dentist nearby does not, and those people are still choosing between practices.
  • For that nearby search without your name, your site comes up on Google's first page, which is how a stranger can land on your home page at all.

So which searches bring you people who have never heard of you, and where do they end up?

The searches behind the numbers

One search brings people who do not know you

Most searches without your name are not about treatments at all. They are people typing other practice names, or dentists in other parts of Manchester. Only one is a local dentist search.

  • 'dentist withington' shows on Google's first page, and the person lands on your home page, the page that currently carries no welcome, no team and no reason to book.
  • 'dentist withington manchester' sits beyond the first page, so someone adding the city to the same search does not reach you through it.

So one plain search for a dentist in your own area already brings strangers to you, and that is the one worth building on. The trouble is where they land. What should that first page do for them?

Picture patients searching for your treatments around Withington being able to find you.

Here is what already works for you, and what we would fix first.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?