We ran the same search, a dental clinic, from 25 spots around Withington in Manchester. At your own door you come first, and no other practice sits above you there. Move one street out and you drop below the first three at every other spot we tested, further down the further out we went. Each dot is one of those spots; Green means you are in the top three there.
So someone a few streets away, phone in hand looking for a dentist, may scroll past you. Which raises a fair question: is that normal here?

Across the same spots, Night and Day Emergency Dentist Manchester comes before you at 19 of the 25, and you come before it at the other 6.
Same search for a dental clinic, same spots around you, so the two maps can be read side by side.
It reaches the first three at clearly more spots than you do, so a patient nearby sees its name more often. Its map shows what is possible here, without promising the same result. So who actually reaches your website?

Of the searches we looked at, a good share of the estimated visits comes from people typing your name, and a smaller share from people simply searching 'dentist withington'. These are estimates.
So which searches bring you people who have never heard of you, and where do they end up?

Most searches without your name are not about treatments at all. They are people typing other practice names, or dentists in other parts of Manchester. Only one is a local dentist search.
So one plain search for a dentist in your own area already brings strangers to you, and that is the one worth building on. The trouble is where they land. What should that first page do for them?

Here is what already works for you, and what we would fix first.
None of this is about your care. It is about who sees your name first.
Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.
WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.
We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.
Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.
Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.
Four practices, four kinds of work. Delivered, not promised.
See the projectsEvery page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.
The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.
Every question his patients ask, mapped, then written and linked from his own publications.
His whole site reviewed page by page, and the three-month plan, city by city.
For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.
Then very little: the odd decision, and your clinical eye where it matters.
If you stop, you keep all of it. No minimum term.
Agreed in writing. Nobody honest can promise you a position on Google, and we will not.
I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.


WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.
The questions practitioners actually ask me after a page like this.