Prepared by Forge Marketing

Private visibility audit

Kingsway Dental Care

Hi there, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around Lane End Rd in Manchester. Right at your own door your listing comes first. Move a street or two out and you sit below the first three at every other spot we tested, further down the farther out we went. Each dot is one of those spots; Green means you are in the top three there.

So someone searching from a nearby street may scroll past you without ever seeing your name. Worth asking what that same search looks like for a practice down the road.

The comparison worth looking at

One nearby practice appears higher overall

Running the same search from the same spots, The Dental Health Centre Ltd comes before you at 19 of the 25, including every one of the spots closest to your door.

Same search, a dental clinic, from the same spots around you, so the two maps sit side by side.

They reach the first three at 8 of those spots, while you reach it at one, your own door. That is the gap to work on, with no promise of the same result. So who is actually landing on your website today?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Nearly all the visits we can estimate come from your own name

At least two thirds of the estimated visits your site gets from Google come from people typing your name, searches like 'kingsway dentist'. None of the other searches we looked at brings any.

  • Someone typing your name already knows it. That search is a check, not a choice between practices.
  • Someone with toothache who does not know you searches differently. For the searches without your name that we found, your site sits beyond the first page.

So what does a person with toothache near you actually type, and where do they land?

The searches behind the numbers

The searches without your name sit far down

Four of the searches we looked at do not contain your name, and none of them brings visits. Three are someone looking for a dentist in another part of Greater Manchester, and one reads like the name of a hospital clinic.

  • 'dentist in irlam' shows up beyond the first page of results, and it leads to your home page rather than to anything about the treatments you offer.
  • 'kings hospital dental clinic' also shows up beyond the first page, and it reads like the name of an organisation, so that person was not looking for you.

So none of these searches is someone looking for a dentist around Lane End Rd in Manchester. Your own pages about NHS care and private treatment are not yet what brings a new patient in. That is the gap worth starting from.

Picture patients searching for your treatments in Manchester being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" around Lane End Rd, you are outside the first three in most tested spots.
  • The Dental Health Centre Ltd comes before you at 19 of the 25 tested spots.
  • None of the searches we found without your name shows among the first results.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?