Prepared by Forge Marketing

Private visibility audit

Maison Dental

Hi there, let’s look at your local visibility.

We ran the same search, a cosmetic dentist, from 25 spots around Police St in Manchester. Your listing came up in the results at all of them, but never in the first three, not even at your own door. Each dot is one of those spots, and Green means you are in the top three there.

Someone nearby looking for cosmetic dental work sees three other names first. Your listing sits lower down the list. So who does reach you?

The comparison worth looking at

One nearby practice appears higher across these spots

Smile Stylist Dental Clinics comes before you at every one of the tested spots, both on the streets closest to you and farther out across the area we checked.

Same search, a cosmetic dentist, from the same spots around you, so the two maps sit side by side.

Their name is in the first three at nearly all of the 25 spots, yours at none, so their map shows what is possible here. That still leaves the question of who reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most of the visits to your website come from your own name

At least three quarters of the estimated visits your website gets from Google come from searches that include your name, such as 'maison dental'. The rest come from treatment searches instead.

  • Someone typing your name has already come across you somewhere, and wants your address or a booking page. That is a different search from someone looking for a treatment.
  • You do appear on the first page for some of those treatment searches, so people searching a treatment rather than your name can land on your case pages and see the work.

So which searches don't contain your name, and where do they lead?

The searches behind the numbers

New people find you through composite bonding questions

Most searches that bring people who do not know you are about composite bonding and veneers: the look of front teeth, gaps between them, sharp or pointy canines.

  • 'sharp canines' shows up among the first results, and leads to your case page on composite edge bonding for long, sharp canine teeth.
  • 'composite bonding' shows up beyond the first page of results, and leads to your own composite bonding treatment page.

So cosmetic work is already pulling strangers in, through small, specific worries about front teeth. The bigger searches sit further back, where a patient reading about bonding never reaches you. Strengths, priorities and how we would take this on next.

Picture patients searching for your treatments in Manchester being able to find you.

Here is what already works for you, and what we would fix first.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?