Prepared by Forge Marketing

Private visibility audit

Maison Dental

Hi there, let’s look at your local visibility.

We ran the same search, a cosmetic dentist, from 25 spots around Police St in Manchester. At all 25 you do show up in the list, but at none of them are you in the first three, including on your own street. That pattern holds close by and farther out. Each dot is one of those spots; Green means the practice is in the top three there.

So someone nearby with a phone in hand, looking for cosmetic work today, may scroll past you before your name appears. Is that the best the area can do?

The comparison worth looking at

One nearby practice comes before you at every spot we tested

Smile Stylist Dental Clinics came before you at all 25 spots, close to your door and farther out, and it sits among the first three at 24 of them.

Same search, a cosmetic dentist, from the same 25 spots around you, so the two maps sit side by side.

So the first three here are held by other names, even if nobody can promise you the same result. Which raises the next question: who actually reaches your website today?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most of your estimated search visits come from your own name

At least three quarters of the estimated visits your site gets from Google come from people typing your name, like 'maison dental'. That is a search by someone who already has your name in mind.

  • A search with your name in it is a different search from one describing a treatment: the first already knows what to type, the second does not.
  • The good news: your site does reach the first page for searches with no name in them, like 'front overlapping teeth', so you can be found that way too.

So what are those people actually typing when they do not know your name yet, and where do they land?

The searches behind the numbers

New people arrive through your cosmetic case pages

The searches reaching you without your name are all cosmetic ones: people describing a gap, a pointed canine or a bonded front tooth, plus the broader treatment searches for bonding and veneers.

  • 'gap bonding' shows up among the first results, and it leads to your case page on closing a gap with composite bonding.
  • 'composite bonding', the busiest of these, sits beyond the first page of results and leads to your composite bonding treatment page.

So the people who find you without knowing you are looking at cosmetic work, which is exactly what you do. Your case pages do that job well; the broader bonding and veneer searches are where you are still hard to find.

Picture patients searching for your treatments in Manchester being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "cosmetic dentist" around Police St, you are outside the first three at every tested spot.
  • Smile Stylist Dental Clinics comes before you at 25 of the 25 tested spots.
  • "composite bonding" sits beyond the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?