Prepared by Forge Marketing

Private visibility audit

Dentology Chorlton

Hi there, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around Chorlton-cum-Hardy in Manchester. Right at your own door you sit among the first three names. At the eight spots nearest you, and at every spot farther out, you are below that: in the list, but further down the longer it goes. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for a dentist, may need to scroll before your name appears. What does a map like that look like when it works?

The comparison worth looking at

One nearby practice is ahead of you

On the same map, Chorlton Smile Centre comes before you at all the spots we tested, including the one at your own door, where you sit just below it among the first three.

Same search, a dental clinic, from the same spots around you, so the two maps sit side by side.

It shows among the first three at 8 of the 25 spots, against 1 for you. That is the gap on this map. Which raises the next question: who actually reaches your website?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most estimated visits come from your own name

At least three quarters of the estimated visits from Google come from people typing your name, like 'dentology chorlton'. Those searches land on your home page: they were already looking for you.

  • Someone typing your name already knows it. Someone searching 'dentist chorlton' may not, and your site comes up first there.
  • Your site also appears on the first page when someone searches for the best dentist near them, though low on that page, below the results most people click.

So which searches without your name bring people in, and where do they land?

The searches behind the numbers

People searching for a dentist in Chorlton find you

Not everyone who reaches your site types your name. Some simply look for a dentist near them, others for a dentist in Chorlton, and your pages come up for both.

  • 'dentist chorlton' puts you among the first results, and the person lands on your home page, which is where someone comparing local practices starts.
  • 'best dentist near me' shows low on the first page, below the results most people click, and also leads to your home page.

These are searches without your name, for exactly what you do: general dental care in Chorlton. They already put you in front of people; the question is what they find when they arrive on your site.

Picture patients searching for your treatments around Chorlton-cum-Hardy being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" around Chorlton-cum-Hardy, you are outside the first three in most tested spots.
  • Chorlton Smile Centre comes before you at 25 of the 25 tested spots.
  • "best dentist near me" leads to your home page, low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?