We ran the same search, a dental clinic, from 25 spots around Chorlton-cum-Hardy in Manchester. Right outside your own door you sit among the first three. At the other spots you are in the list but below that, and farther out you sit well down it. Each dot is one of those spots; Green means the practice is in the top three there.

So someone a few streets away, phone in hand, looking for a dentist, may not come across you at all. What would they see instead?

At least three quarters of the estimated visits your website gets from Google come from people typing your name, like 'dentology chorlton'. These are estimates, but the pattern is clear.

• A search for your name comes from someone who already has it. That search checks you; it does not put you in front of people choosing a dentist for the first time.
• The good news: your site does come up on the first page for a search made without your name, and among the first results for someone looking for a dentist in Chorlton.

So which searches bring you people who do not know your name yet, and where do they land?