Prepared by Forge Marketing

Private visibility audit

The Vallance Dental Centre

Hi there, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around Brunswick St in Manchester. Close to you, your listing comes up among the first three at most of those spots, and first right at your door. Further out you slip below the first three at more spots than not, with the north-west towards the city centre the weakest pocket. Each dot is one spot; Green means you are in the top three there.

So someone with toothache a bus ride away, searching from the city centre, may simply never come across you. Is that normal here, or can a practice be seen wider?

The comparison worth looking at

Your map holds up next to a nearby practice

We ran the same search for City Centre Dental & Implant Clinic. Across the spots we tested, your listing comes before theirs at 19 of the 25, and they come before you at 6.

Same search, a dental clinic, from the same spots around Brunswick St in Manchester, so you can read both maps side by side.

Your listing reaches the first three at 11 of the 25 spots, theirs at 4, so the map is working for you. The question becomes what happens once someone taps through to your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Your name is only part of what brings people to your site

Of the searches we looked at, name searches like 'vallance dental' account for a smaller share of your estimated visits than the searches with no name in them, such as someone looking for an NHS dentist in Manchester.

  • A search with your name in it comes from someone who already has it. A search for a dentist or a treatment does not carry your name at all, and your site still comes up on the first page for several of those.
  • That matters: those searches are a way for people who have never heard of you to come across your pages, not just a path back for people who already have your number.

So which of those searches are bringing people in, and where do they land when they arrive?

The searches behind the numbers

New people reach you through NHS and denture searches

Plenty of those searches carry no name at all. They fall into two groups: NHS dentistry in Manchester, and dentures, from bespoke and private work through to flexible ones.

  • A search for 'nhs dentist manchester uk' puts you among the first results, and leads to your home page rather than to a page about NHS care.
  • A search for 'private dentures manchester' also puts you among the first results, and leads to your bespoke dentures page, which matches what was asked.

These are all your own treatments, so the work is already paying off. Dentures is the clearest one to build on: the search and the page match. The NHS searches lead to your home page instead, which is not the page that answers them.

Picture patients searching for your treatments in Manchester being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" around Brunswick St, you are outside the first three in most tested spots.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?