Prepared by Forge Marketing

Private visibility audit

Wythenshawe Dental Clinic

Hi there, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around Wythenshawe in Manchester. At most of them you sit among the first three names a patient sees, and at your own door no one is shown above you. It softens in a pocket further north, around Northenden. Each dot is one of those spots, and Green means you are in the top three there.

So most people searching near you can find you straight away. In that northern pocket they may scroll past you, which is the one part worth watching while the rest holds.

The comparison worth looking at

Your map holds up next to a nearby practice

We ran the same search for Gatley Park Dental Practice. It comes before you at a few of the spots we tested, on the eastern side; at the other twenty-one, you come first of the two.

Same search, same spots around your practice, so the two maps can be read side by side.

They are shown in the first three at far fewer spots than you are. So a patient searching near you is more likely to see your name, and the question becomes what your website does next.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Both kinds of visitor reach your website

A little over half the estimated visits from Google come from people typing your name. Others come from searches like 'dentists wythenshawe'. That is an estimate, but a healthy mix.

  • Someone typing your name has already heard of you. Someone searching for a dentist nearby may not know you yet, and your website still shows up on the first page for them.
  • That second group matters most for growth. A person comparing denture prices lands on your dentures page, not on a general page.

So which searches without your name bring people in, and where do they land?

The searches behind the numbers

New people reach you through dentures and root canals

Some of the searches reaching your site carry no name at all. They are people looking for a dentist nearby, for denture prices, for a private root canal, for aligners.

  • Someone types 'dentists wythenshawe' and your site is among the first results, landing them on your home page, with your treatments and booking buttons in front of them.
  • 'cobalt chrome denture prices manchester' also puts you among the first results, and it opens your dentures page, the right page for that search.

So the searches that do not name you are dental ones, in your own field, and dentures lead the way. That is the service worth building on. The question is what those people do once they land.

Picture patients searching for your treatments around Wythenshawe being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" around Wythenshawe, you are outside the first three at 4 of the 25 tested spots.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?