Prepared by Forge Marketing

Private visibility audit

Shah Begum

Dr Begum, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around King St in Manchester. Your listing comes up in the results at all of them, but never in the first three, not even at your own door. Each dot is one of those spots; Green means the practice is in the top three there.

So someone nearby looking for a dental clinic may scroll past you and pick one of the three names shown first. Who are they seeing instead?

The comparison worth looking at

One nearby practice comes before you at every spot

City Centre Dental & Implant Clinic comes before you at all twenty-five of the spots we tested, both on your own street and farther out across the area.

Same search, a dental clinic, from the same spots around you, so the two maps sit side by side.

It reaches the first three at five of those spots, you at none. The next question is who actually reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

The searches we found all sit past the first page

Five searches lead towards your website, and every one sits beyond the first page, including 'manchester whitening'. Three of the five contain your name. These figures are estimates.

  • A search with your name is typed by someone who already has the name in mind. 'manchester whitening' is different: it names the treatment you do, not you.
  • None of the five reaches the first page, so even a search with your name in it sits well past the results Google shows first.

So what are people in Manchester typing when they want whitening and have never heard of you?

The searches behind the numbers

The two searches that reach you without your name

Two of the searches we found do not use your name. Both are about teeth whitening, and both lead to your teeth whitening options page.

  • 'manchester whitening' shows up beyond the first page of results, and the page it leads to is your teeth whitening options page.
  • 'terth whitening manchestet' is a misspelling of the same thing, also beyond the first page, pointing again at your whitening options page.

So whitening is where your site already turns up for people who are not looking for you by name, and it is the one worth building on. Both of those searches sit a long way back today, which raises the question of how anyone finds you at all.

Picture patients searching for your treatments in Manchester being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" around King St, you are outside the first three at every tested spot.
  • City Centre Dental & Implant Clinic comes before you at 25 of the 25 tested spots.
  • None of the searches we found without your name shows among the first results.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?