Prepared by Forge Marketing

Private visibility audit

Shah Begum

Dr Begum, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around King St in Manchester. At the spot outside your own door you appear, though lower on the first screen. At the other 24 spots you are in the list but far down it, so you are not among the first three anywhere we tested. Each dot is one of those spots; Green means the practice is in the top three there.

So someone in Manchester reaching for their phone to find a dentist nearby may well scroll past you. Who do they see instead?

The comparison worth looking at

One nearby practice appears higher overall

City Centre Dental & Implant Clinic comes before you at all 25 spots we tested, and at five of them it sits among the first three a patient actually sees.

Same search, a dental clinic, from the same 25 spots around you, so the two maps read side by side.

Those five spots are the ones to study: they show where a patient looking for a dentist here sees a name in the first three, and it is not yours. Which raises the next question, who is actually reaching your website?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

The searches we found all sit well past the first page

Five searches lead towards your site. Three use your name, like 'mint dental'. Two are whitening searches. Every one of them shows up beyond the first page, and these figures are estimates.

  • Someone typing your name is already looking for you. Someone searching for whitening in Manchester is not, and that second person is the one you have to be findable for.
  • Your whitening page does come up for those whitening searches, just a long way past the first page, well behind the other clinics listed above it.

So what are those people typing when they do not know your name yet, and where do they end up instead?

The searches behind the numbers

Two whitening searches reach you, far back

Two of the searches we found do not carry your name. Both are about teeth whitening in Manchester, so whoever typed them was looking for the treatment, not for you.

  • 'manchester whitening' shows up beyond the first page of results, and it leads to your teeth whitening options page.
  • 'terth whitening manchestet', a misspelling someone typed in a hurry, also shows up beyond the first page and lands on that same whitening page.

So whitening is the one service already matched to searches that do not carry your name, and it is the one worth building on. Right now that page sits well past the first page for both. Which raises the question of what you do first.

Picture patients searching for your treatments in Manchester being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" around King St, you are outside the first three at every tested spot.
  • City Centre Dental & Implant Clinic comes before you at 25 of the 25 tested spots.
  • None of the searches we found without your name shows among the first results.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?