We ran the same search, a dental clinic, from 25 spots around Droylsden Rd in Manchester. Your listing comes up in the results at all of them, but it sits outside the first three at nearly every spot, including the eight closest to you. Only at your own door are you among the first three. Each dot is one of those spots; Green means your listing is in the top three there.

So someone a few streets away, searching on their phone for braces, finds you far down the list rather than in the three names shown first. Which raises the question: what is possible here?

None of the searches we looked at uses your practice name. About two thirds of the estimated visits from Google come from searches like 'orthodontics manchester', made by people looking for treatment.

• That matters: someone typing your name has already decided. These searches name a treatment and a city instead, so your pages have to make the case.
• Your site reaches Google's first page for that busiest search. A few others, such as 'braces manchester', sit beyond the first page, where far fewer people look.

So the question becomes: which searches are bringing those visits, and where do they land?