We ran the same search, a cosmetic dentist, from 25 spots around Gartside St in Manchester. Close by, you are often on the first screen. Farther out, you usually drop below the top three, with one weaker pocket. Each dot is one spot; Green means the practice is in the top three there.

That may mean people a little farther away do not come across you, while your close-by presence is worth protecting. So what does a nearby practice manage here?

Smile Stylist Dental Clinics appears more often than you, both close to you and further out.

We ran the same search from the same spots around your practice, so the two maps can be read side by side.

This suggests a wider local presence is reachable around Gartside St in Manchester. The next question is who then reaches your website.

This estimate suggests most people reaching you through Google did not know your name, often from searches like 'braces price uk' rather than looking for your practice directly.

• That means someone around Gartside St in Manchester can find a cosmetic dentist like you without already knowing your practice.
• Your website is already doing part of the hard work of being found, not just serving people sent by recommendations or existing patients.

So the next question is which searches bring those new people to you, and where they land on your site.

These are searches by service, plus a local street search. The services we found here are braces, root canal treatment and tooth extraction.

• 'braces price uk' shows up among the first results and leads to your braces cost page, so people comparing braces costs can find that part of your practice.
• 'gartside st' shows up among the first results and leads to your home page, so some people searching the street can come across your practice there.

The clearest point is that the search already bringing new people is about braces. Someone looking for a cosmetic dentist around Gartside St in Manchester does not arrive this way yet.