Private visibility audit

The Fold Dentistry

Hi there, here is what a new patient sees when they look for you online in Manchester today.

This map shows where your practice is easy to find online and where it disappears. Green means patients see you first; red means they find someone else.

  • Look around Back Pool Fold and you come up more clearly there.
  • Notice the wider area, and your visibility thins out fast.
  • See that most searches already find you by name, not service.

This is not permanent. The same map can turn green across the rest of the area, and we will show you the exact moves that get you there. But first, let's see how you compare to your closest competitors.

The comparison worth looking at

When patients search for cosmetic care in Manchester, who do they see first?

Right by Back Pool Fold, you come up. Farther out, patients keep seeing Smile Stylist Dental Clinics first.

We put you head to head with Smile Stylist Dental Clinics, and also looked at Deansgate Dental Studio and Your Smile Clinic.

So the missed calls are not for better care. They are going to the practice patients notice first.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Where you appear nearby is explained by your own data

This screen is the story behind your visibility. It shows how many other sites point to yours, how visitor traffic rises and falls over time, how much interest there is in what you do, and how often you show up in Google and the newer AI answers. It is the clearest way to see whether your site is actually bringing you patients.

  • Many other websites already point to yours
  • Most of your traffic is still brand led
  • Your AI presence is only starting to build

Next, you will see the exact searches patients use for a practice like yours, and whether those searches ever reach you.

The searches behind the numbers

Mostly, patients find you by name.

This image lists the Google searches your site shows up for, and it shows that the searches bringing you new patients are not doing enough work.

  • Most of the people who reach you already knew you and typed you in directly, so a search is not winning you anyone new.
  • On cosmetic dentist, a search many patients run every month, your site sits near the bottom of the first page, so they scroll past.
  • So those new patients pick whoever sits higher and book there, never reaching you.

This is one of the easiest things in the audit to turn around. The same searches can put you on Google for the care you offer, on the map nearby, and inside what AI assistants tell patients. It points to which pages to build or improve.

Picture the patients near Back Pool Fold finding your practice first in Manchester.

The findings show real strengths already working in your favour, alongside a few clear gaps that are entirely fixable with steady, focused effort.

  • Farther across Manchester, your practice appears in only 10% of local searches for cosmetic dentist, at an average position of 11.1, so patients outside Back Pool Fold may meet another clinic before they find you.
  • Smile Stylist Dental Clinics reaches 84% of the same searches with 1,095 reviews, showing how much wider local presence is possible in this market.
  • Your site takes 13.6 seconds to show main content on a mobile test, scores 56 out of 100, and treatment pages sit under 1000 words with no real photos, so an interested patient may lose interest before reaching your reviews.

Having run clinics myself, I would read this with you as one colleague to another, not a lecture. Each gap here is workable, and none of them need tackling all at once.

What would we actually change for you?

That starts with the services you want to focus on. We use the audit to choose the work that matters to your practice, then agree what Forge will deliver.

1
Start here

Choose the priority

Talk through the findings, your services and the enquiries you want. Agree the first changes, responsibilities and scope in writing.

2

Do the work

Improve the agreed pages, write useful content and make website fixes. Where advertising is included, work on the ads and landing page together.

3

Check the next step

Review the route from a search or advert to a useful page and a clear way to contact you. Coordinate the handover with your team.

4

Show what changed

Review the work delivered and the available data together. Use what we learn to decide the next priority.

Healthcare marketing, led by Dr. Vladimir Khourda

An agency that understands the work behind your practice

I used to run clinics. Today, Forge works on the marketing around healthcare: the pages people find, the questions those pages answer and the route to getting in touch. We take on the agreed research, writing and implementation, with your input where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

Let's look at the part that matters to you

On the call we go through your numbers live, how you stack up against the clinics near you, and what we'd actuallydo in your first 90 days.
About an hour, and you leave with a plan either way.

Got a question?

A few things you may be wondering

What the audit means, what the work involves and how we would work together.

What does this audit actually tell me?

We already have a website or marketing team. Would we need to start again?

What would you need from me?

How will I know whether the work is helping?

What does it cost, and am I tied into a long contract?

Would you also work with a competing practice?