We ran the same search, Cosmetic dentist, from 25 spots around you in Manchester. The map shows you lower down close to you, then far down the list in most other spots. So this looks weak across most of the area tested. Each dot is one of those spots; Green means the practice is in the top three there.

That may mean someone searching from farther across Manchester may not come across you when they need a cosmetic dentist nearby.

Compared side by side, Smile Stylist Dental Clinics shows up both close to you and further out in Manchester, so people searching nearby are more likely to see them.

This is the same search, from the same spots around you, so the two maps can be read side by side.

That suggests a wider local presence is reachable for you in Manchester. The next question is whether your website is bringing in people who do not already know you.

This estimate suggests most people who reach your website through Google were already looking for you, for example 'the fold dentistry'.

• In practice, they had already heard of you, through a recommendation, by walking past, or because they are already a patient.
• Someone nearby looking for a cosmetic dentist in Manchester without knowing your name makes a different search, and your pages sit too far down for most people to see.

That leads to the next question: which searches bring people to you without your name?

These are general dentist searches around Manchester, plus one search about a dental team. They lead to your home page or your Sale and Hale dentist page, not to cosmetic dentistry pages.

• 'dentist sale' shows up beyond the first page of results, so most people never see it, and it leads to your Sale and Hale dentist page.
• 'dentist fallowfield manchester' shows up beyond the first page of results, so most people never see it, and it leads to your home page.

The useful finding is the gap: none of the searches we found is about cosmetic dentistry, so someone looking for a cosmetic dentist in Manchester does not arrive this way yet.