Prepared by Forge Marketing

Private visibility audit

1 Deansgate Dental Clinic

Hi there, let’s look at your local visibility.

We ran the same search, a cosmetic dentist, from 25 spots around you in Manchester. Right at your own door you come first. Step away from it and you sit far down the list at every other spot we tested, both the ring closest to you and the ones farther out. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for cosmetic dental work, may never come across you. What would it take to be seen out there too?

The comparison worth looking at

One nearby practice appears higher at nearly every spot

We ran the same search for Smile Stylist Dental Clinics. Across the tested spots it comes before you at 24 of the 25, both on the streets close to you and farther out.

Same search, a cosmetic dentist, from the same spots around you, so the two maps can be read side by side.

Their name shows in the first three at about half the spots, yours at one. So someone searching a few streets away sees them. Their map shows what is possible here.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People find your website without searching your name

None of the searches we looked at uses your practice name. Three quarters of the estimated visits from Google come from people typing things like 'what is the best way to whiten teeth'.

  • That search is someone asking a question, not looking for you by name. Your page is among the first results there, so they can find you.
  • Searches like 'cosmetic dentistry manchester city centre' sit beyond the first page, well behind the results people see first.

So what else are people typing when they want a cosmetic dentist here, and where do they land instead?

The searches behind the numbers

Whitening questions bring you readers, not cosmetic searches

The searches reaching you without your name split in two: people asking how to whiten teeth or why teeth stain, and a handful looking for a dentist in Manchester.

  • 'what is the best way to whiten teeth' shows up among the first results, and takes that person to your article on whitening teeth safely.
  • 'cosmetic dentistry manchester city centre' sits beyond the first page, leading to your home page, so that search brings you almost nothing.

So the searches finding you cold are whitening questions, not people looking to book cosmetic work. Whitening is yours, and it is the one to build on. The question is where that leaves the rest of your treatments.

Picture patients searching for your treatments in Manchester being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "cosmetic dentist" in Manchester, you are outside the first three in most tested spots.
  • Smile Stylist Dental Clinics comes before you at 24 of the 25 tested spots.
  • "best dentist in manchester uk" leads to your home page, beyond the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?