Prepared by Forge Marketing

Private visibility audit

Riz Mahmood

Dr Mahmood, let’s look at your local visibility.

We ran the same search, a cosmetic dentist, from 25 spots around The Avenue Spinningfields in Manchester. Right at your own door you come first, and no one is listed above you there. Move away from the door and you sit outside the first three at the other spots, further down the list at most of them. Each dot is one of those spots; Green means the practice is in the top three there.

So the strength is tight to your door. Someone a few streets away, phone in hand, looking for cosmetic dental work, sees other names above yours. What does a nearby practice get instead?

The comparison worth looking at

A nearby practice comes before you at 24 of 25 spots

We ran the same search for Smile Stylist Dental Clinics, and it comes before you at 24 of the 25 spots we tested, close to you and further out alike.

Same search, a cosmetic dentist, from the same spots around you, so the two maps sit side by side.

They are among the first three at 22 of the 25 spots, where you are at one. That shows what is reachable here. Which raises the next question: who finds your website?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most of your search visits come from your own name

At least two thirds of the estimated visits your site gets from Google come from people typing your own name. Others arrive on searches like 'cosmetic dentist manchester'.

  • Someone typing your name has already decided to look you up. Someone searching for a cosmetic dentist is still choosing.
  • The good news: your site does show on the first page for a search without your name, and it comes up first for 'cosmetic dentist manchester'.

So which searches without your name bring you visits, and where do they land?

The searches behind the numbers

Two cosmetic searches in Manchester already find you

Beyond your own name, we found three searches without it. Two are people looking for cosmetic dentistry in Manchester. The third is someone looking for Invisalign near your Notting Hill site.

  • Someone searching 'cosmetic dentist manchester' sees your site among the first results, and lands on your Manchester page, which is exactly where you want them.
  • 'cosmetic dentistry manchester' also shows among the first results and leads to the same Manchester page, so both wordings take a new patient to the same door.

These are searches for cosmetic work in Manchester, not your name, and your Manchester page is there to greet them. That is the one to build on. Which leaves your strengths and what to fix first.

Picture patients searching for your treatments in Manchester being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "cosmetic dentist" around The Avenue Spinningfields, you are outside the first three in most tested spots.
  • Smile Stylist Dental Clinics comes before you at 24 of the 25 tested spots.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?