Prepared by Forge Marketing

Private visibility audit

Riz Mahmood

Dr Mahmood, let’s look at your local visibility.

We ran the same search, a cosmetic dentist, from 25 spots around The Avenue Spinningfields in Manchester. Right at your own door your listing comes up first. Step away from it and you sit outside the first three at every other spot we tested, far down the list at most of them. Each dot is one of those spots; Green means the practice is in the top three there.

So someone a few streets away, phone in hand, looking for cosmetic dentistry nearby, may never come across you. What does a patient see there instead?

The comparison worth looking at

One nearby practice appears higher at nearly every spot

Smile Stylist Dental Clinics comes before you at 24 of the 25 spots we tested, both on the streets close to you and on the ones farther out.

Same search, a cosmetic dentist, from the same spots around you, so the two maps can be read side by side.

They are among the first three at 22 of those spots, where you are at one. Their map shows what is reachable here, which turns the question to your own website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most of the visits your website gets from search come from your own name

At least seven in ten of the estimated visits your site gets from Google come from searches typing your name, like 'ruh dental manchester'. Only a small part comes from the other searches we found.

  • Someone typing your name has already decided to look you up. Someone typing a treatment and a city is still choosing, and may not know you yet.
  • The good news: for 'cosmetic dentist manchester' your site does come up first, so people comparing options in the city can find you.

So what do those people still choosing actually type before they pick a dentist?

The searches behind the numbers

Two cosmetic searches in Manchester already bring people who are still choosing

Beyond your name, three searches reach your site. Two are people in Manchester looking for a cosmetic dentist. The third is someone looking for Invisalign over in Notting Hill.

  • 'cosmetic dentist manchester' puts you among the first results, and it leads to your Manchester page, which is exactly where you want someone new to arrive.
  • 'invisalign notting hill' also shows among the first results, but it leads to your home page rather than straight to the clinic they were searching for.

So cosmetic dentistry in Manchester is the one service already bringing you people who are not searching for you by name. That is the ground worth building on. The question is what happens to them once they reach your site.

Picture patients searching for your treatments in Manchester being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "cosmetic dentist" around The Avenue Spinningfields, you are outside the first three in most tested spots.
  • Smile Stylist Dental Clinics comes before you at 24 of the 25 tested spots.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?