We ran the same search, Plastic surgeon, from 25 spots around Headington in Oxford. You are far down the list in most places. You are a little easier to find right around you, then fade further out, especially to the south. Each dot is one of those spots. Green means the practice is in the top three there.

Away from your immediate area, someone searching on their phone may not come across you, while the small area close by is still worth protecting.

Compared with you, Isabel Teo Plastic Surgeon appears both close to your practice and further out, so patients nearby are more likely to come across it.

We ran the same search from the same spots around Headington in Oxford, so the two maps can be read side by side.

That suggests a wider reach around Headington in Oxford is possible. The next question is how people are finding your website in the first place.

None of the searches we found used your practice name. The few people who reach you through Google arrive through searches like 'private breast clinic'.

• That means people who already know you are not often typing your name into Google before they visit your site.
• The searches are there around Headington in Oxford, but your pages sit too far down for most people to see them.

So which searches without your name are actually leading people to your website?

These are searches about breast clinic care and breast screening, such as mammograms, rather than people typing your practice name because they already know you.

• For 'private breast clinic', you show up low on the first page, below the results most people click, so it is seen by few people and brings almost no one to your home page.
• For 'breast clinic', you are beyond the first page of results, which most people never see.

What this means for your practice is simple: the searches we found are about breast services, not plastic surgery, so someone looking for a plastic surgeon around Headington in Oxford does not arrive this way yet.