Private visibility audit

Mr Peter Ugboaja Kalu

Mr Peter Ugboaja Kalu, let’s look at your local visibility.

We checked when someone nearby searches for a plastic surgeon from 25 spots around your practice. Across the whole map, you appear on the first screen in many spots but below the first three in most. Around Headington in Oxford, you show weakly almost everywhere, usually lower down the first screen. Each dot is one of those spots; Green means the practice is in the top three there.

This may mean that, in much of the area around Headington in Oxford, someone searching nearby may not come across your practice.

The comparison worth looking at

One nearby practice shows up more widely

For the same search around Headington in Oxford, Isabel Teo Plastic Surgeon appears first both close to your address and further out, so it is seen more widely than your practice.

This is the same search from the same spots around your practice, so you can read the two maps side by side.

This suggests a wider local presence is reachable around Headington in Oxford; first check whether both practices offer the same services before judging the gap.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

In this estimate, the searches we found were not for your practice name, for example 'nipple reconstruction'.

  • This means people are not yet reaching you through Google by searching for your practice or your own name.
  • The searches exist, but your pages sit too far down for most people to see them when someone nearby looks for a plastic surgeon around Headington in Oxford.

Next, here are the searches that could bring people to you without using your name.

The searches behind the numbers

No non name searches bring people in

These are searches about your breast, nipple, ear and scar surgery pages, but they sit beyond the first page, so new people are unlikely to find you through them.

  • For 'breast capsulectomy', you show up beyond the first page of results and it leads to your page about breast implant exchange or removal and capsulectomy.
  • For 'lipomodelling', you show up beyond the first page of results and it leads to your breast lipomodelling page.

The clearest searches in your own field are for breast surgery, but they are still beyond the first page, so someone around Headington in Oxford is unlikely to reach you this way yet.

Picture the patients searching for these procedures in Oxford reaching you first.

You already have real strengths worth keeping, and a handful of gaps worth working on. None of them are unusual, and all of them can be handled.

Worth your attention
  • For a general search like plastic surgeon around Headington, your name came up at only a few of the search locations tested, so many people running it may meet other surgeons first; that reading is worth confirming with a properly dated re-check.
  • In the same reading, Isabel Teo came up at the top across the locations tested, which suggests those first positions are built rather than closed to you.
  • Your ads look like they are carrying this alone: the page for ear pinning surgery sits well down the results, so someone researching that procedure with no surgeon in mind may not reach you when the ads are not showing.

I used to run clinics myself, so I read a page like this as one colleague to another. None of it is dramatic, and each part can be worked on one at a time.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?