We ran one search, a plastic surgeon, from 25 spots around Headington in Oxford. You appear lower down the first screen in many of those spots. In most, you are not among the top three. Each dot is one of those spots; Green means you are in the top three.

From those parts of Headington, someone searching on their phone may not come across you. So what does the same search look like for a nearby practice?

From the same spots around Headington, and further out, Isabel Teo Plastic Surgeon appears above you.

We ran the same search from the same spots around you, so these two maps can be read side by side.

That suggests a wider local presence is reachable around Headington in Oxford. So the next question is whether people are searching for you by name at all.

This suggests the Google searches we found do not use your practice name.

• In practice, that means people who already know you may be finding you in other ways, rather than searching for your name.
• It also means anyone who does not already know your name has to find you some other way.

So what happens when someone searches for the surgery you do, without your name?

These are searches for plastic surgery services you offer, mainly breast surgery, nipple reconstruction, ear pinning and scar revision.

• 'breast capsulectomy' is beyond the first page of results, so most people never see it, and it leads to your breast implant exchange or removal and capsulectomy page.
• 'pinning ears back' is beyond the first page of results, so most people never see it, and it leads to your ear pinning surgery page.

The gap is in your own field: these searches are for plastic surgery you do offer, but none of the pages we found is being seen by new patients around Headington yet.