Private visibility audit

Mr Peter Ugboaja Kalu

Dr Kalu, let’s look at your local visibility.

We ran one search, a plastic surgeon, from 25 spots around Headington in Oxford. The map shows you on the first screen in quite a few spots, but below the top three in most. So nearby patients often see other options before you. Each dot is one of those spots; Green means you are in the top three there.

Where the map is weak, someone searching nearby may not come across you at all. So what does one nearby practice look like on the same search?

The comparison worth looking at

One nearby practice shows up wider

Isabel Teo Plastic Surgeon appears more often than you do, so patients with a phone in hand are more likely to open that listing first.

This is the same search, from the same spots around Headington in Oxford, so the two maps can be read side by side.

If they can show up across those spots, so can you. The next question is who is actually reaching your website now.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

In this estimate, none of the searches we found used your practice name. People who reached you were searching for things like 'nipple reconstruction' instead.

  • That means someone who has heard of you from a recommendation or by walking past is not looking you up by name.
  • We did find searches for a plastic surgeon around Headington in Oxford, but your pages sit too far down for most people to see them.

So which searches could still bring new people to you, and where do they end up?

The searches behind the numbers

New people rarely reach you by search

These are searches for your plastic surgery services, mainly breast surgery, reconstruction, ear surgery and scar treatment. The pages match what you offer, but your pages sit too far back to be seen.

  • 'nipple reconstruction' leads to your nipple reconstruction page, but it sits beyond the first page of results, so most people never see it.
  • 'pinning ears back' leads to your ear pinning surgery page, but it sits beyond the first page of results, so most people never see it.

The searches we found are for your own plastic surgery work, but none is yet putting one of those pages in front of new people around Headington in Oxford.

Picture the patients searching for your procedures in Oxford being able to find you.

Some of what you have built is genuinely working and worth keeping. A few things are holding it back, and each of them can be worked on.

What we would fix first
  • Around Headington you sit below the first three names in most of the tested locations, and people searching there often do not scroll far.
  • For that same plastic surgeon search, Isabel Teo Plastic Surgeon appeared ahead of you across those tested locations, which suggests a wider presence there is possible.
  • Your pages for breast capsulectomy and nipple reconstruction sit beyond the first page of results, so work you have already written may rarely get its turn while the ads carry the load.

I used to run clinics myself, so this is really two colleagues reading the same page. Nothing here needs fixing all at once; each of these can be taken on its own.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?