We ran the same search, a plastic surgeon, from 25 spots around Beech Road in Oxford. The map shows you are far down the list in most places, including nearby. Each dot is one of those spots; Green means you are in the top three there.

Where the map is weak, someone searching from those areas may not come across you. So the next question is what a nearby practice manages to show on the same search.

Isabel Teo Plastic Surgeon appears first from the address to further out, while your practice stays far down the list.

We ran the same search from the same spots around Beech Road in Oxford, so the two maps can be read side by side.

So being found from across the area is possible here. The next question is whether your website is bringing in people who already know you.

People reaching your site through Google are not searching for you by name.

• So the people arriving this way are not the ones who know you from a recommendation, from walking past, or as a patient.
• It also means the people who do reach you are searching for something other than your name.

So which searches are bringing those people to your pages without your name?

These are searches about breast surgery services on your site, mainly therapeutic mammoplasty and breast uplift, used by people who do not already know your practice.

• 'mammaplasty' shows up low on the first page, so few people see it and almost none reach your therapeutic mammoplasty page.
• 'uplifting breast' shows up low on the first page, so few people see it and almost none reach your breast uplift page.

The searches we found are in your own breast surgery field, but none sits high enough to bring new people to you.