Private visibility audit

Professor Pankaj Gupta Roy

Professor Pankaj Gupta Roy, let’s look at your local visibility.

We checked when someone nearby searches for a plastic surgeon from 25 spots around Beech Road in Oxford. Across the map, your practice is far down the list almost everywhere, doing least badly around Headington and dropping further towards Northway, Lye Valley, Oxford centre and Cowley. Each dot is a spot; Green means top three there.

This may mean people searching from most nearby areas do not come across your practice at all.

The comparison worth looking at

A nearby practice shows up more widely

Across the same search around Beech Road in Oxford, Isabel Teo Plastic Surgeon shows up ahead of you both near your address and further out.

It is the search from the same spots around Beech Road in Oxford, so you can read the maps side by side.

For you, this suggests a wider local presence is reachable around Beech Road in Oxford. First check whether you and the other practice offer the same services.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

From this estimate, people reaching your site through Google are not using your practice name; one search that does bring people is 'mammaplasty'.

  • This means some people can reach you without already knowing your practice, which helps new enquiries start around Beech Road in Oxford.
  • Your website is already doing part of the hard work of being found when someone nearby searches for a plastic surgeon.

Next, look at which non name searches are bringing people to your website.

The searches behind the numbers

New people find you for breast procedures

These are searches from people who do not know your practice name yet. They group around breast surgery and breast uplift services on your own site.

  • 'mammaplasty' shows up on the first page of results and leads people to your therapeutic mammoplasty page.
  • 'uplifting breast' shows up on the first page of results and leads people to your breast uplift page.

The clearest finding is that new people already reach you for breast uplift and therapeutic mammoplasty around Beech Road in Oxford, so those are the services in your own field worth building on.

Picture the women searching for breast surgery in Oxford finding you first.

There is real ground here worth keeping, and a few gaps worth attention. None of them are unusual, and each one can be worked on calmly.

Worth your attention
  • On one search for a plastic surgeon run from locations around Beech Road, your listing sat well down the list at every one of them, and people often stop reading before they get that far.
  • On the same search, Isabel Teo Plastic Surgeon came up first at almost every location checked, and that listing carries 129 reviews against your single review at one star, which can shape who a woman contacts first.
  • If your cosmetic consultation page still reads as it did, it mentions all-inclusive package prices without showing any and gives no clear way to ask for an appointment, so a ready patient may find the next step harder to take.

I used to run clinics myself, so a call here is two colleagues reading the same page together. None of it needs doing at once; each part can be taken on its own.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?