We ran the same search for a medical clinic from spots around Cornmarket St in Oxford. Your Google listing is filed under 'Medical clinic', which does not say what you do, so Google compared you with practices of that kind. On this map, you show near you but are far down in most other spots. Each dot is one of those spots; Green means the practice is in the top three there.
That may mean someone searching a little farther away does not come across you, while people very near you still can.

South Oxford Health Centre shows up both near you and further out in Oxford.
This is the same search from the same spots around Cornmarket St in Oxford, so the two maps can be read together.
So being found further out is possible around Cornmarket St in Oxford. The next question is who is actually reaching your website today.

We do not yet have the search figures for your website in this audit.
Once we have them, we can see whether new patients find you or only people who already know your name.

We do not yet have the list of searches that lead to your website.
We can look at them together and start from the services you want to be found for.

Here is what already works in your favour, and what we would start with.
None of this is about your care. It is about who sees your name first.
Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.
WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.
We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.
Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.
Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.
Four practices, four kinds of work. Delivered, not promised.
See the projectsEvery page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.
The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.
Every question his patients ask, mapped, then written and linked from his own publications.
His whole site reviewed page by page, and the three-month plan, city by city.
For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.
Then very little: the odd decision, and your clinical eye where it matters.
If you stop, you keep all of it. No minimum term.
Agreed in writing. Nobody honest can promise you a position on Google, and we will not.
I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.
The questions practitioners actually ask me after a page like this.