We ran the same search, Dietitian, from 25 spots around Headington in Oxford. The map shows you on the first screen in many spots. You are among the top three in the spots nearest you, then lower down across the wider area. Each dot is one of those spots; Green means you are in the top three there.

This may mean people close by can find you, while farther out some do not come across you. That nearby presence is worth protecting.

Against NutriHeal by Smriti Bhalotia, you appear less often across the wider area around Headington in Oxford.

We ran the same search from the same spots around your practice, so these two maps can be read side by side.

That suggests a wider reach is possible around Headington in Oxford, so more people further out could find you. The next question is what people type to find you.

None of the searches we found uses your name yet. One example is 'online dietitian'.

• So new people reach you through general searches, not by looking up your name.
• When someone nearby searches for a dietitian around Headington in Oxford, your pages sit too far down for most people to see.

So which searches are people using instead, and where do they end up?

This is a search for dietitian help online, rather than a search using your practice name.

• 'online dietitian' shows up beyond the first page of results and leads to your home page, so most people never see it.

The search we found is for your own field, but it sits too far down to bring new people in around Headington. So where would the clearest first gain be?