We ran the same search, a urologist, from 25 spots around Headington in Oxford. On this map, you are lower down the first screen in most places. At one outer spot, you drop far down the list. Each dot is one of those spots; Green means you are in the top three.

That may mean someone nearby with a phone in hand does not come across you. So what does a stronger nearby practice manage to show on the same map?

Mr Sarp Keskin shows up before you both near your practice and further out around Headington in Oxford.

We ran the same search from the same spots around your practice, so these two maps can be read side by side.

That suggests a wider local presence is reachable around Headington in Oxford; the next question is who reaches your website now, and whether they already know your name.

None of the searches we found used your practice name. Searches we found include 'Oxford urology'.

• That means people are not reaching you through Google by typing your name when they already know you.
• Your website is already doing part of the hard work of being found by people around Headington in Oxford who do not know your name yet.

So which searches are helping new people find you without the name?

These are searches by service, mainly testicle and men's health terms, plus a general urology search. They show what a person with a phone in hand can already find on your site.

• 'oxford urology' shows up among the first results and leads to your about us page, so someone nearby looking for a urologist can reach your general practice page.
• 'testicle testis' shows up among the first results and leads to your prostate 2 page, so people searching about testicular symptoms land on a page about the prostate instead.

The clearest finding is that new people already reach you through urology and men's health searches, especially testicular terms. That is the part of your own field already bringing people in and worth building on.