Prepared by Forge Marketing

Private visibility audit

Mr Samir Adil Matloob

Dr Matloob, let’s look at your local visibility.

We ran the same search, a neurosurgeon, from 25 spots around Headington in Oxford. At most of them you come up among the first three, including the spot at your own door, and that holds across most of the wider area too. The one softer pocket sits to the north-west, where you slip lower down the first screen. Each dot is one of those spots; Green means you are in the top three there.

So most patients nearby are able to find you. From that north-west pocket, someone searching may scroll past you instead. How far could that go here?

The comparison worth looking at

One nearby practice appears higher overall

Mr Simon Cudlip MD FRCS, Oxford Neurosurgeon and Spinal Surgeon came above you at all 25 spots we tested, near your own street and right across the wider area too.

Same search for a neurosurgeon, same spots around you, so the two maps sit side by side.

That practice is in the first three at every tested spot, you at most of them. So there is ground to close on the map, and the next question is what happens once someone reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

We found no Google search that reaches your website

We looked for the Google searches that lead people to your website. The search tool we used found none, not even a search for your name. It is an estimate, but a clear one.

  • Someone who has never heard of you needs a way to find your pages. That is the part we would work on.

That leaves the people who have never heard of you. What do they search for?

The searches behind the numbers

No search we found leads new patients to your pages

Someone who does not know your name searches for a neurosurgeon around Headington in Oxford. None of the searches we found leads that person to your website.

Your pages are not yet doing the work of being found. That is where we would start, with the services you most want to be known for.

Picture patients searching for your treatments around Headington being able to find you.

Here is what already works for you, and what we would fix first.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?