We ran the same search, an ophthalmologist, from 25 spots around Headington in Oxford. You are among the first three almost everywhere. You show first at your own doorstep, then drop just below that as the search moves away. Each dot is one of those spots; Green means the practice is in the top three there.
Someone a little farther out still sees you, but not first; right on your doorstep, that first place is worth protecting. So who is ahead?

Oxford Eye Hospital is ahead further out, while you hold your own close to your address.
We ran the same search from the same spots around Headington in Oxford, so the two maps can be read side by side.
That suggests a wider local presence is reachable around Headington in Oxford; the next question is how people are finding your website.

This estimate suggests people who reach your website through Google do so through searches like 'halos around lights', not by searching for your practice name.
So which searches are bringing people your way without your name?

These are searches about eye symptoms and lens replacement surgery. They lead to your own ophthalmology pages, but the searches we found sit too far back to bring in someone who does not know you yet.
These searches match your ophthalmology work, but none of the ones we found sits where most people will see it yet.

Here is what already works well, and the first things we would fix.
None of this is about your care. It is about who sees your name first.
Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.
WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.
We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.
Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.
Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.
Four practices, four kinds of work. Delivered, not promised.
See the projectsEvery page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.
The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.
Every question his patients ask, mapped, then written and linked from his own publications.
His whole site reviewed page by page, and the three-month plan, city by city.
For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.
Then very little: the odd decision, and your clinical eye where it matters.
If you stop, you keep all of it. No minimum term.
Agreed in writing. Nobody honest can promise you a position on Google, and we will not.
I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.
The questions practitioners actually ask me after a page like this.