We ran one search, Doctor, from 25 spots around Headington in Oxford. The map shows you are far down the list in most spots. So when someone nearby looks on their phone, you are unlikely to be shown. Each dot is one of those spots; Green means you are among the first shown there.
Meanwhile a practice nearby is showing up where you are not.
The Manor Surgery appears both close to you and further out, so people searching nearby are more likely to see it than your practice.
This is the same search, made from the same spots around your practice, so the two maps can be read side by side.
That shows a wider spread around Headington in Oxford is possible. So when people do reach your website, are they mostly looking for you by name or finding you another way?
From the searches we could see, people reaching your site through Google are not using your name.
Those other searches are where new people are finding you.
These are searches from people who do not know you yet. They group around bowel conditions, mainly diverticular disease, with one search about coeliac disease.
The clearest opening is diverticular disease. That is already bringing new people to a page in your own gastroenterology field, so that is the service worth building on.
Here is what already works for you, and what we would fix first.
None of this is about your care. It is about who sees your name first.
Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.
WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.
We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.
Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.
Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.
Four practices, four kinds of work. Delivered, not promised.
See the projectsEvery page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.
The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.
Every question his patients ask, mapped, then written and linked from his own publications.
His whole site reviewed page by page, and the three-month plan, city by city.
For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.
Then very little: the odd decision, and your clinical eye where it matters.
If you stop, you keep all of it. No minimum term.
Agreed in writing. Nobody honest can promise you a position on Google, and we will not.
I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.
WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.
The questions practitioners actually ask me after a page like this.