We ran the same search, Urologist, from 25 spots around Littlemore in Oxford. You come up first close to you, and among the first three in many nearby spots. Further north, you drop well below the first three, so the map is mixed overall. Each dot is one of those spots; Green means you are in the top three there.

People close to you can find you, while someone searching from further north may not come across you at all. So who else is coming up in those spots?

Against Mr Sarp Keskin, you appear less often once people search further out, so they are more likely to see that practice before yours.

This was the same urologist search from the same spots around Littlemore in Oxford, so the two maps can be read side by side.

That wider ground around Littlemore in Oxford is not out of reach. The next question is how people are searching when they find you.

From the searches we found, people reaching your site through Google are not using your practice name.

• That means none of the searches we found points to people who had already heard of you through a recommendation, walking past, or an existing patient.
• People are making broader searches for a urologist around Littlemore in Oxford, but your pages sit too far down for most people to see them.

So which broader searches are people making, and where do they end up?

These are general searches for private urology services, including people looking for a urologist in Oxford rather than searching for your name.

• 'private urology consultants' shows up beyond the first page of results, so most people never see it, and it leads to your home page.
• 'oxford urology' shows up beyond the first page of results, so most people never see it, and it leads to your home page.

The gap is clear: none of the searches we found is bringing new people looking for urology around Littlemore in Oxford to your pages yet. So who is reaching your website today?