We ran the same search, a reproductive health clinic, from 25 spots around Headington in Oxford. You show on the first screen in many spots, especially close by. Farther out, you usually drop below the top three. Each dot is one of those spots; Green means the practice is in the top three there.

Farther from you, someone searching on their phone may not come across your practice. That raises a simple question: what does a nearby practice look like on the same search?

On the same search, Oxford Reproductive Medicine appears both close to your address and further out, so a patient searching from across Headington in Oxford is more likely to find them than you.

This is the same search from the same spots around your practice, so the two maps can be read side by side.

That shows being found further out is possible around Headington in Oxford. The next question is who reaches your website now: people who know you, or new people?

People reaching your site through Google are not using your practice name in the searches we found.

• In practice, people who already know you may search in other ways, but none of the searches we found uses your name.
• People do search for problems you treat around Headington in Oxford, but your pages sit too far down for most people to see them.

So which searches could bring new people to you, and where do they land?

These are searches about bleeding after sex and recurring thrush.

• 'bleeding after sex' is low on the first page and leads to the bleeding after sex page. It is seen by few people and brings almost no one.
• 'recurring thrush' is low on the first page and leads to the recurrent thrush page. It is seen by few people and brings almost no one.

None of the searches we found is bringing new people yet, even though they are for gynaecology problems you do treat. The gap is clear: you are not being found around Headington in Oxford for your field.