We searched for an oncologist from 25 spots around Littlemore in Oxford. The map shows you first at your own spot. Away from that, you are usually lower down the first screen, and toward Cowley and Wood Farm you drop far down the list. Each dot is one of those spots. Green means you are near the top there.

Away from your immediate spot, someone searching nearby may not come across you, so what does this same map look like for a nearby practice?

The Oxford Cancer & Haematology Centre appears both close to your address and further out, so people nearby are more likely to see it than you.

We ran the same search from the same spots around Littlemore in Oxford, so the two maps can be read side by side.

So it is possible to be seen more widely around Littlemore in Oxford; the next question is who reaches your website, and whether they already know your name.

The searches we found do not include your practice name. One search we did find was 'churchill hospital oncology consultants'.

• People reaching your site through Google are not looking for you by name.
• That search exists around Littlemore in Oxford, but your page sits too far down for most people to see it.

So which searches could help new people find you instead?

This is a search about oncology consultants, tied to another organisation rather than to you.

• 'churchill hospital oncology consultants' shows up beyond the first page of results, so most people never see it, and it leads to your home page.

The only search we found is about oncology at Churchill Hospital, not about you, and most people never see your page there. That leaves a clear gap in how new patients can find you.