We ran the same search, an orthopedic surgeon, from 25 spots around Headington in Oxford. You show on the first screen in many spots, but you drop below the top three in most. So people nearby can see you, though not usually among the first few. Each dot is one of those spots; Green means you are in the top three there.

That means someone searching nearby may not see you in the first few, which raises a simple question: what happens when one nearby practice is checked the same way?

Against Oxford Shoulder Surgeon, you appear less often both close to your address and further out around Headington in Oxford, so patients nearby are more likely to see them first.

This is the same search, made from the same spots around your practice, so the two maps can be read side by side.

So being seen across those same spots is possible for you too. The next question is who is actually reaching your website now.

In this estimate, none of the searches we found used your practice name to reach your website through Google.

• That means this audit has not yet found name searches bringing people to your site, so the next question is which other searches are doing the work.

So which searches bring people to you without your name?

These are searches about hip dysplasia and DDH, leading to your page on that service rather than to your practice name.

• 'ddh medical abbreviation' shows up beyond the first page of results, so most people never see it, and it leads to your page about hip dysplasia and DDH.
• 'ddh hip dysplasia' is also beyond the first page, where most people never look, and it leads to the same page.

So the searches we found are in your own paediatric orthopaedic field, but none is yet bringing new people around Headington in Oxford to that page.