We ran the same search, Skin care clinic, from 25 spots around Summertown in Oxford. You are easy to find close to your practice. Farther out, you are far down the list in most spots. Each dot is one of those spots; Green means you are in the top three there.

This may mean people a little farther away do not come across you, while your close by presence is worth protecting. What happens when they search and choose between the practices they do see?

Cannelle Skin Clinic in Oxford shows up more strongly further out, so once people are not right by your door, they are more likely to see them.

This is the same search from the same spots around your practice, so the two maps can be read side by side.

That suggests a wider local presence is reachable around Summertown in Oxford. So who is actually reaching your website now: people who know you already, or new people?

From the searches we found, people reach your site through Google without using your practice name. This is an estimate. One example is 'stool oily'.

• That means someone can find you from a health concern or the care you offer around Summertown in Oxford, without already knowing your practice.
• Your website is already doing part of the hard work of being found, because some of those searches bring a page onto the first page.

So which searches are bringing those people to you, and where do they land?

These are searches about symptoms, mainly digestive and urinary or kidney concerns, rather than searches for skin care.

• 'stool oily' shows up among the first results and leads to your page about bloating, oily stools and pancreatic health.
• 'cloudy urine' shows up low on the first page, brings almost no one, and leads to your page about burning, stinging or cloudy urine.

The pages bringing new people are about another service of your practice, so someone looking for skin care around Summertown in Oxford does not arrive this way yet.