Private visibility audit

Dr James Gamble

Dr Gamble, let’s look at your local visibility.

We ran the same search, Cardiologist, from 25 spots around Headington in Oxford. The map shows you among the first three almost everywhere. You stay easy to find, with one smaller area where you drop a little. Each dot is one of those spots. Green means the practice is in the top three there.

This suggests most nearby patients can find you, with one patch where they may not come across you as readily. That strong local presence is worth protecting.

The comparison worth looking at

Your map holds up nearby

Dr Julian Ormerod comes first more often, both close to you and further out, but you also show up well, which gives patients a real local choice.

We ran the same search from the same spots around Headington in Oxford, so you can read two maps side by side.

So your local map is an asset, even with Dr Julian Ormerod edging first more often; from here, the question is what happens when someone taps through to your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

In our estimate, none of the searches we found used your name. People searched more generally, for example 'best cardiologist near me'.

  • That means we cannot yet point to Google searches from people who already knew your practice by name.
  • Those broader searches do exist around Headington in Oxford, but your pages sit too far down for most people to see them.

That leads to the next question: which general searches are people using, and where do they end up?

The searches behind the numbers

New visitors are not finding you this way

These are searches about cardiology and heart tests, including stress testing, made by people who do not know your practice name.

  • 'best cardiologist near me' shows up beyond the first page of results, so most people never see it, and it leads to your home page.
  • 'treadmill stress test near me' shows up beyond the first page of results, so most people never see it, and it leads to your booking page.

The searches we found fit your cardiology work, but they are not yet pages that bring in new people. Someone looking for a cardiologist around Headington in Oxford does not arrive this way yet. So who is reaching your site already?

Imagine every patient searching for private heart care in Oxford able to find you.

Below are the things worth keeping exactly as they are, and a few worth some attention. None of it is a rebuild, and all of it is workable.

What we would fix first
  • That strong local showing comes from one search term in one area, so how you come up for the other ways patients ask is still an open question worth testing.
  • Dr Julian Ormerod - Cardiologist sits in the first three almost everywhere too, and comes first more often than you in those tested spots, which can matter when a patient rarely looks past the first name they see.
  • Three stress test searches, including one about the price in the UK, lead to your booking page, and none of the searches we found puts the site on the first page, so people still reading up on the test may not get the explanation they came for.

I used to run clinics myself, so this would be two colleagues reading the same page together. Nothing here needs a rebuild; each of these can be worked through one at a time.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?