We ran one search, a venereologist, from 25 spots around Headington in Oxford. On this map, you show on the first screen in many spots. You are among the first three nearest you, then lower down toward Oxford city centre. Each dot is one of those spots; Green means you are in the top three there.

Nearer you, people can still find you. Toward Oxford city centre, someone searching there may not come across you. What does a nearby practice look like on the same search?

Oxona Healthcare appears alongside you near your practice and keeps showing further out, so it is easier to find across more of the area.

We ran the same search from the same spots around your practice, so the two maps can be read side by side.

That suggests being found further out around Headington in Oxford is possible, not just close to your practice. The next question is who reaches your website now.

Almost everyone reaching your site through Google already knew you and searched for you by name.

• They had usually heard of you already, perhaps from a recommendation, from walking past, or as an existing patient.
• Someone nearby looking for a venereologist around Headington in Oxford without your name makes a different search, and your pages sit too far down for people to see.

So which searches bring people here without your name?

We found one broad search that appears to be for sexual health care.

• 'sec doctor' shows up beyond the first page of results and leads to your home page, so most people never see it.

It is in your own field, so someone looking for this care around Headington in Oxford is not arriving this way yet.