We ran the same search, a cardiologist, from 25 spots around Headington in Oxford. On this map, you are on the first screen in many spots, but below the top three in most. So someone nearby can still miss you. Each dot is one of those spots; Green means the practice is in the top three there.

Where the map is weaker, someone searching from there may not come across you. So what happens when a nearby practice shows more often?

From the same spots, Dr Julian Ormerod appears both close to you and further out than you do, so patients nearby are seeing another cardiologist more often.

We ran the same search from the same spots around Headington in Oxford, so the two maps can be read side by side.

That suggests a wider local presence is reachable around Headington in Oxford. The next question is who reaches your website now, and whether they already know your name.

In this estimate, none of the searches we found that reach your site uses your name; one is 'cardiac pfo'.

• That means we cannot yet see people finding you on Google by searching for your practice or your own name.
• We did find searches for heart conditions, but your pages sit too far down for most people to see.

So which searches bring people to your pages without your name?

These are searches about your heart services, mainly structural treatments and valve conditions, with one about echocardiography.

• 'severe aortic stenosis symptoms' is low on the first page. It is seen by few people and brings almost no one to your aortic stenosis page.
• 'left atrial appendage occlusion' is beyond the first page of results, so most people never reach your page about that treatment.

These searches are in your cardiology field, especially valve and structural treatments, but none shows up among the first results yet, so the people asking them are not yet finding you.