Forge Marketing

Prepared by Forge Marketing

Private visibility audit

Prof Henk Giele

Hi there, let’s look at your local visibility.

We ran the same search, a doctor, from 25 spots around Headington in Oxford. You are outside the first three at every one of those spots, and at 24 of them you do not come up in the results at all. Close to you and farther out, the picture is the same. Each dot is one of those spots; Green means the practice is in the top three there.

So someone nearby looking for a hand surgeon today is unlikely to come across you on the map. Is it the same for practices just down the road?

The comparison worth looking at

One nearby practice appears higher overall

We ran the same search for The Manor Surgery. It comes before you at all twenty-five spots, and it comes first at three of them.

Same search, same twenty-five spots around you, so the two maps sit side by side and can be read together.

It reaches the first three at 14 of the 25 spots, where you reach none. So the places where a patient searching for a doctor sees a name, you are not among them. Which leaves your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

The searches reaching your website carry your name

Of the searches we found reaching your site, all the estimated visits come from people typing your name, like 'henk giele'. It is an estimate, and it covers only part of the searches.

Someone typing your name already has it. That search is a check, not a way of discovering you.
The one search we found that does not use your name sits beyond the first page, so it is not bringing you anyone.

So what are people with a hand or reconstruction problem typing when they have never heard of you?

The searches behind the numbers

The one search without your name misses hand surgery

Only one search found here does not carry your name, and it is not about hands or reconstructive work. It looks like a search for a different doctor, and it leads to your home page.

'dr kiehl' sits beyond the first page of results and leads to your home page, so it is a search for another name rather than for the surgery you actually do.

So no search we found brings someone looking for a hand surgeon around Headington in Oxford to your pages. That gap is the finding, and it shapes where we would start and what to put first.

Picture patients searching for your treatments around Headington being able to find you.

Here is what already works for you, and what we would fix first.

What is already working

The pages we read show your qualifications and experience.
Your website looks modern.

What we would fix first

For "doctor" around Headington, you are outside the first three at every tested spot.
The Manor Surgery comes before you at 25 of the 25 tested spots.
None of the searches we found without your name shows among the first results.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base

Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base

Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects

A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month

First diagnostic free. No minimum term. Agreed in writing before anything starts.

✓

About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓

Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓

We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Founder: Dr. Vladimir Khourda

I learned marketing so you don't have to

X

Instagram

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?



We already have a website, an agency or someone who watches this. Do we start again?



Will this bring the right patients, or just more enquiries?



I searched myself and saw something different. Why?



What does it cost, and how long before something changes?



Do you work with the practice you compared me with?

