Private visibility audit

Diane Frances Stevens

Dr Diane Frances Stevens, let’s look at your local visibility.

We ran the same search, a medical clinic, from one spot around Banbury Rd in Oxford. The map shows you lower down on your own street, then far down beyond it. So this looks weak almost everywhere nearby. Each dot is one of those spots; Green means the practice is in the top three there.

This may mean someone searching from nearby may not come across your practice. So what does a nearby practice manage to show in the same area?

The comparison worth looking at

One nearby practice shows up more widely

Around Banbury Rd in Oxford, Jericho Health Centre keeps showing up further out, which tells you a broader local map is possible here.

We ran the same search from the same spots around Banbury Rd in Oxford, so the two maps read side by side.

That suggests a wider local presence is reachable around Banbury Rd in Oxford. The next question is who reaches your website now: people who already know you, or new people nearby?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most people who find your website already know you

This estimate suggests almost everyone reaching your website through Google already knew your practice and searched by name, for example 'advanced aesthetics'.

  • In practice, these are people who had already heard of you, through a recommendation, walking past, or because they are already a patient.
  • Someone looking around Banbury Rd in Oxford for a medical clinic without knowing your name makes a different search, and your pages sit too far down for most people to see.

That leads to the next question: which searches bring people your way when they do not know your name yet?

The searches behind the numbers

New people do not find you this way

These are searches about beauty, skincare and Lumi Eyes rather than your practice name. They group around aesthetic treatments and general beauty queries, not around dental hygiene care.

  • 'skincare appointment in oxford' shows up beyond the first page of results and leads to your home page, so most people never see it.
  • 'what is lumi eyes treatment' shows up beyond the first page of results and leads to your Lumi Eyes page, so most people never see it.

The pages that could bring new people are about another service of your practice, and someone looking for dental hygiene care around Banbury Rd in Oxford does not arrive this way yet. That gap is the finding to carry into your priorities.

Picture the patients searching for a facial in Oxford finding you first.

What follows is both sides of the same picture: real strengths that are worth keeping, and a few gaps worth attention. None of them needs solving all at once.

Worth your attention
  • Right by the practice you appear near the top, but a few streets away you mostly sit far down the list, and patients often only look at the first names in front of them.
  • On the same tested searches around you, Jericho Health Centre came up among the first results across most of those spots, which suggests wider local presence is possible in your part of Oxford.
  • Almost all estimated search visits come from people typing your name, and searches like "facial oxford" did not appear on the first page, so someone who has not heard of you may never reach your pages.

I used to run clinics myself, so I read this the way a colleague would rather than a marketer. The gaps here are workable, and each one can be taken on its own.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?