Private visibility audit

Diane Frances Stevens

Diane, let’s look at your local visibility.

We ran the same search, Medical clinic, from 25 spots around Banbury Rd in Oxford. Your Google listing is filed under 'Medical clinic', which does not say what you do. So Google compared you with practices of that kind, and you are far down the list in most spots. Each dot is one spot; Green means you are in the top three there.

From most of those spots, someone searching nearby may not come across you. So what does the same search look like for a nearby practice?

The comparison worth looking at

One nearby practice shows up more widely

Your listing is filed under 'Medical clinic', so Google compared you with places like Jericho Health Centre, which shows up close to you and further out. That setting can be changed.

Same search, same spots around Banbury Rd in Oxford, so you can read the two maps side by side.

Showing up that widely around Banbury Rd in Oxford is within reach for you too. Then the next question is what your website does once they reach you.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most people who find your website already know you

This estimate suggests most Google visitors were already looking for you by name, for example 'advanced aesthetics'.

  • In practice, they had usually heard of you already, through a recommendation, walking past, or as an existing patient.
  • Someone around Banbury Rd in Oxford searching for treatments, not your name, is making a different search.

So the next question is which of those other searches, if any, bring people to you.

The searches behind the numbers

New people are not reaching you yet

These are searches for aesthetic and skincare treatments, including facials and Lumi Eyes, made by people who do not already know your practice.

  • 'skincare appointment in oxford' shows up beyond the first page of results and leads to your home page, so most people never see it.
  • 'what is lumi eyes treatment' shows up beyond the first page of results and leads to your Lumi Eyes page, so most people never see it.

The searches we found are about your own aesthetic treatments, but none of them is yet bringing new people to you.

Picture the patients searching for skin treatments in Oxford being able to find you.

There is real ground to build on here, and a few gaps holding things back. Both are ordinary practice problems, and each one can be worked on calmly.

What we would fix first
  • Your Google listing is filed under Medical clinic rather than anything that says aesthetics, and on that same search around Banbury Rd you sit far down the list in most of the tested spots, so patients looking for those treatments may meet other names instead.
  • Jericho Health Centre, a general health centre near you, comes up much more widely across those same tested spots for that search, which suggests the wider area is reachable once your listing matches what you actually do.
  • Searches without your name, such as facial in Oxford or a skincare appointment in Oxford, do not show on the first page, and when they do reach you they land on the home page rather than a treatment page, which can make you look less relevant.

I used to run clinics myself, so the call is really two colleagues reading the same page together. None of this is a rebuild, and each piece can be taken on its own.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?