We ran the same search for Oxford Urology Associates from the same spots. Across the tested spots, your practice appears higher overall, and at only one of the twenty-five spots does another name come before you.

Same search, a urologist, from the same twenty-five spots around you, so the two maps read side by side.

So the map around you is already an asset: someone nearby reaching for their phone can find you. The question moves on to your website, and who actually arrives there.

Every search we found reaching your website comes from someone who does not type your name. Four of the five are about kidneys, stone prevention above all, and one is simply urology in Oxford.

• 'private kidney surgery practice' sits low on the first page, below the results most people click, and lands on a tracking version of your home page.
• 'how can i avoid kidney stones' shows beyond the first page, leading to your article on preventing kidney stones, the page three of these searches point to.

So the searches reaching you cold are about stones, and that is squarely your field. Your kidney stone writing is the part worth building on. Which leaves the question of what to do first.