Private visibility audit

Maibe Serrano Gomez (Maibe Morris)

Maibe, let’s look at your local visibility.

We ran the same search, Medical clinic, from 25 spots around Cowley Rd in Oxford. Your Google listing is filed under 'Medical clinic', which does not say what you do. You appear among the first three only right around you, then far down the list in most surrounding spots. Each dot is one of those spots; Green means you are in the top three there.

This may mean someone nearby looking for what you actually offer does not come across you, while people very close by still can. So who is being shown there instead?

The comparison worth looking at

One nearby practice shows up more widely

Because that category does not say what you do, Google compared you with Cowley Road Medical Practice; you show mainly near your address.

We ran the same search from the same spots around Cowley Rd in Oxford, so these two maps read side by side.

Another practice is found across those spots, so people there are searching and could find you too. Then the question is who already reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

The people reaching your site through Google are not searching for your practice by name.

  • For a patient with a phone in hand around Cowley Rd in Oxford, that means they are more likely to search for a treatment than your practice name.

So the next question is simple: which treatment searches are bringing people to you?

The searches behind the numbers

New people find you through Botox searches

These are searches for your aesthetic treatments and skincare products. They group around Botox, poly l lactic acid, and Obagi skincare.

  • When someone nearby searches for 'botox oxford', you show up among the first results and they reach your home page.
  • For 'poly-l-lactic', you show up low on the first page, so few people see it, and it leads to your poly l lactic acid treatment page.

The clearest opening for new patients is Botox. It is already bringing people to you around Cowley Rd in Oxford, and it is the one worth building on.

More of the patients searching for your treatments in Oxford could find you.

Here is what is already working for you, and where we would start the work.

What we would fix first
  • Your Google listing is filed under "Medical clinic".
  • For "medical clinic" around Cowley Rd, you are far down the list in most spots tested.
  • Cowley Road Medical Practice comes up ahead of you on that same search.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?