We ran the same search, Skin care clinic, from 25 spots around Headington in Oxford. You show among the first three close to you. Farther west and south west, you drop lower on the first screen. Each dot is one of those spots. Green means you are in the top three there.
Where the map is weaker, someone searching there may not come across you. Closer to you, there is a visible presence worth protecting.
Oxford Skin Clinic appears ahead close to you and further out around Headington in Oxford, so patients nearby are more likely to see it on the map.
This is the same search, made from the same spots around your practice, so the two maps can be read side by side.
If they can be seen across that area, so can you. If the map is the first step, what happens when people tap through to your website?
Two groups reach you through Google: people who already know you and people who do not. One name search we saw was 'lumiere medispa'.
So what are those other searches, and where do they land on your site?
These searches are about two parts of your work: anti wrinkle injections and skincare products, rather than general skin clinic searches.
The clearest opening is Botox. That is already bringing new people straight to the right page, while your general skin clinic searches are not doing that yet.
Here is what already works well for you, and where we would start.
None of this is about your care. It is about who sees your name first.
Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.
WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.
We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.
Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.
Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.
Four practices, four kinds of work. Delivered, not promised.
See the projectsEvery page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.
The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.
Every question his patients ask, mapped, then written and linked from his own publications.
His whole site reviewed page by page, and the three-month plan, city by city.
For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.
Then very little: the odd decision, and your clinical eye where it matters.
If you stop, you keep all of it. No minimum term.
Agreed in writing. Nobody honest can promise you a position on Google, and we will not.
I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.
WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.
The questions practitioners actually ask me after a page like this.