We ran the same search, a urology clinic, from 25 spots around Beech Rd in Oxford. You are among the first three almost everywhere. In most of those spots, you appear first, only easing slightly nearest Headington. Each dot is one of those spots; Green means the practice is in the top three there.

So people nearby can usually find you, and you have a strong presence to protect. That leads to the next question: who else shows up here?

Against Mr Sarp Keskin, both practices show up well around Beech Rd in Oxford, and you come first more often. That gives you a strong local base to build on.

We ran the same search from the same spots around you, so these two maps can be read side by side.

Your local map is an asset around Beech Rd in Oxford, so the next question is what brings people to your website.

The searches we found reaching your site do not use your practice name. One example is 'testicles and testes'.

• So when someone nearby needs a urology clinic around Beech Rd in Oxford, they are finding pages on your site without already knowing you.
• That matters because your website is already doing part of the hard work of being found by people who have not heard of your practice yet.

So which searches are bringing those people to you?

These are searches by service, not by your practice name. Here they cluster around testicle terms, with a small sign of general urology too.

• For 'testicles and testes', you show up among the first results, leading people to your prostate information page.
• For 'bladder', you show up low on the first page, so it is seen by few people and brings almost no one to your bladder page.

The clearest finding is that testicle related searches already help new people find your urology pages around Beech Rd in Oxford.