Private visibility audit

Mr Michael Anthony Silva

Dr Silva, let’s look at your local visibility.

We ran one search, surgeon, from 25 spots around Headington in Oxford. The map shows you far down the list in most places. So when someone nearby searches on their phone, you are unlikely to be seen. Each dot is one spot; Green means you are in the top three there.

From most of the places we tested, someone looking for a surgeon nearby does not come across you. They find someone else.

The comparison worth looking at

One nearby practice shows up more widely

Around Headington in Oxford, Oxford Hernia Clinic appears across the area while your practice is far further out, so patients nearby are more likely to see them first.

We ran the same search from the same spots around your practice, so the two maps can be read side by side.

So being seen across that area is possible here. The next question is whether people who already know your name can find you.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

None of the searches we found used your practice name. People reaching you through Google are using other terms instead.

  • That means your name is not yet what people type after a recommendation or as an existing patient.
  • People do search for what a surgeon offers around Headington in Oxford, but your pages sit too far down for most people to see them.

So which other searches do reach your pages, and how far down do they sit?

The searches behind the numbers

New searches are not finding you yet

These are searches about hospital departments and HPB surgery. They lead to your Churchill Hospital page or your services page rather than to a page most new patients would see early.

  • 'hepatobiliary surgeon' shows up beyond the first page of results and leads to your services page. Most people never see it, so a patient searching for your own field is unlikely to reach you this way.
  • 'churchill hospital oxford' shows up beyond the first page of results and leads to your Churchill Hospital page. Most people never see it, and this is a hospital search rather than someone looking for your practice.

The key gap is in your own field. Someone looking for HPB surgery around Headington in Oxford is not reaching your pages this way yet, even though you do have a relevant services page.

Picture patients searching for your procedures in Oxford being able to find you.

On one side, the strengths worth keeping. On the other, a few gaps worth working on. Both are ordinary parts of running a practice, and both can be handled.

I used to run clinics myself, so this is two colleagues reading the same pages together. None of it needs doing at once, and each piece can be taken on its own.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

Everything built stays yours

If you stop, you keep all of it. No minimum term.

We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?