We ran one search, surgeon, from 25 spots around Headington in Oxford. The map shows you far down the list in most places. So when someone nearby searches on their phone, you are unlikely to be seen. Each dot is one spot; Green means you are in the top three there.
From most of the places we tested, someone looking for a surgeon nearby does not come across you. They find someone else.

Around Headington in Oxford, Oxford Hernia Clinic appears across the area while your practice is far further out, so patients nearby are more likely to see them first.
We ran the same search from the same spots around your practice, so the two maps can be read side by side.
So being seen across that area is possible here. The next question is whether people who already know your name can find you.

None of the searches we found used your practice name. People reaching you through Google are using other terms instead.
So which other searches do reach your pages, and how far down do they sit?

These are searches about hospital departments and HPB surgery. They lead to your Churchill Hospital page or your services page rather than to a page most new patients would see early.
The key gap is in your own field. Someone looking for HPB surgery around Headington in Oxford is not reaching your pages this way yet, even though you do have a relevant services page.

On one side, the strengths worth keeping. On the other, a few gaps worth working on. Both are ordinary parts of running a practice, and both can be handled.
I used to run clinics myself, so this is two colleagues reading the same pages together. None of it needs doing at once, and each piece can be taken on its own.
Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.
WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.
We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.
Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.
Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.
Four practices, four kinds of work. Delivered, not promised.
See the projectsEvery page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.
The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.
Every question his patients ask, mapped, then written and linked from his own publications.
His whole site reviewed page by page, and the three-month plan, city by city.
For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.
Then very little: the odd decision, and your clinical eye where it matters.
If you stop, you keep all of it. No minimum term.
Agreed in writing. Nobody honest can promise you a position on Google, and we will not.
I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.
The questions practitioners actually ask me after a page like this.