We checked the same search for a surgeon from 25 spots around your practice around Headington in Oxford. Overall, your practice is far down the list in most places, and the map does not show it first or in the top three anywhere, so it looks weak almost everywhere. Each dot is one of those spots; Green means the practice is in the top three there.

This may mean that, from the weaker parts of the area, someone searching nearby may not come across your practice.

Oxford Hernia Clinic appears both closer to the address and further out around Headington in Oxford, while your practice is far down the list, so this is the gap worth understanding.

This is the same search from the same spots around your practice, so you can read the two maps side by side.

This suggests a wider local presence is reachable around Headington in Oxford, and the first thing worth checking is whether both practices offer the same services.

This estimate did not find searches using your practice name, so people reaching your site through Google are not yet searching for you by name.

• In practice, this means Google is not yet showing signs that people already know the practice name and search for it directly.
• There are other relevant searches around Headington in Oxford, but your pages sit too far down for most people to see them.

Next, we will look at which searches can bring people here without the name.

These are non-name searches about hepatobiliary surgery and Churchill Hospital information, but the ones found sit beyond the first page, so people who do not know you are unlikely to reach your site this way.

The key point is that, around Headington in Oxford, someone looking for hepatobiliary surgery is not reaching you this way yet. That gap in finding your own field is the main finding.