Private visibility audit

Mr Michael Anthony Silva

Mr Silva, let’s look at your local visibility.

We ran the same search, surgeon, from 25 spots around Headington in Oxford. The map shows you far down the list in most places, not among the first three nearby. For someone with a phone in hand, that makes you hard to spot. Each dot is one of those spots; Green means the practice is in the top three there.

From most of those areas, someone searching on their phone may not come across your practice. So what happens when the same search is run for a nearby practice?

The comparison worth looking at

One nearby practice shows up more widely

Across around Headington in Oxford, Oxford Hernia Clinic appears first or among the first three both close to your address and further out, while your practice sits far down the list.

We ran the same search from the same spots around your practice, so the two maps can be read side by side.

This suggests a wider local presence is reachable around Headington in Oxford. The next question is whether your website is bringing in people who already know you or new people.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

From the searches we found, people reaching your site through Google are not using your practice name. This is an estimate, not a count of real visits.

  • That means none of the searches we found reflects someone who already knew your practice well enough to look for you by name.
  • So the next question is what people do search for around Headington in Oxford, and whether your pages are near enough to be seen.

That leads to the searches people use when they do not know your name yet.

The searches behind the numbers

None of the searches we found brings new people

These searches are about hepatobiliary surgery and about Churchill Hospital. They lead people to your services page or your Churchill Hospital page, rather than to a broader page about your surgical work.

  • 'hepatobiliary surgeon' shows up beyond the first page of results and leads to your services page, so most people never see it.
  • 'churchill hospital oxford' shows up beyond the first page of results and leads to your Churchill Hospital page, so most people never see it.

None of the searches we found is bringing new people yet. Even 'hepatobiliary surgeon' is beyond the first page, so someone looking for HPB surgery around Headington in Oxford does not arrive this way yet.

Picture the patients searching for your procedures in Oxford being able to find you.

Some of what is already here is working and worth keeping. A few things are not, and each of them can be put right without upheaval.

What we would fix first
  • For a surgeon search tested from spots around Headington, your listing comes up far down the list, so people searching from those streets may meet other names before yours; your Google listing also appeared unclaimed and marked closed when it was looked at, which is worth confirming.
  • Across those same tested spots, Oxford Hernia Clinic comes up ahead of you, which suggests the position is available and something in the setup is simply not being asked to do that work yet.
  • Someone searching for a hepatobiliary surgeon is led to your broad services page rather than a page about that one operation, and in these estimates it sits beyond the first page, so the trust you built may rarely be reached.

I used to run clinics myself, so this is two colleagues reading the same page together. None of it needs doing at once, and each of these is workable on its own.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?