We ran the same search, a surgeon, from 25 spots around you. The map shows you are far down the list in most spots around Headington in Oxford. Each dot is one of those spots; Green means you are in the top three there.
From most of those spots, someone searching nearby may not come across you. That leads to the next question: who is being found nearby for the same search?

Oxford Hernia Clinic appears from close to you and further out, while your listing stays far down the list, so a patient nearby is much more likely to see them first.
We ran the same search from the same spots around Headington in Oxford, so the two maps can be read side by side.
That wider reach is possible around Headington in Oxford. So the next question is simpler: what are people typing when they do find you?

The searches we found reaching your site do not use your name. They use terms like 'endocrine surgery' instead.
So which searches could still bring new people to you, and where do they land?

These are searches about your endocrine work. They lead to pages on your own site, but they sit where a new patient is unlikely to see them.
The clearest point is that the searches we found do match your endocrine surgery work, especially parathyroid surgery, but they sit where most people never look. That leaves a simple question: which of your pages should do the heavy lifting first?

Here is what already works on your side, and the first things we would put right.
None of this is about your care. It is about who sees your name first.
Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.
WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.
We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.
Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.
Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.
Four practices, four kinds of work. Delivered, not promised.
See the projectsEvery page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.
The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.
Every question his patients ask, mapped, then written and linked from his own publications.
His whole site reviewed page by page, and the three-month plan, city by city.
For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.
Then very little: the odd decision, and your clinical eye where it matters.
If you stop, you keep all of it. No minimum term.
Agreed in writing. Nobody honest can promise you a position on Google, and we will not.
I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.
The questions practitioners actually ask me after a page like this.