We ran the same search, Skin care clinic, from 25 spots around Woodstock Rd in Oxford. You come up first at your own address. Beyond that, you are far down the list in most nearby places, so this is weak across almost the whole map. Each dot is one of those spots; Green means you are in the top three there.

This may mean people searching from most parts of Oxford do not come across you, while the small area close to you is worth protecting. So what is possible nearby?

Compared with Oxford Skin Clinic, you are mainly seen near Woodstock Rd, while it keeps appearing further out around Oxford.

We ran the same search from the same spots around Woodstock Rd in Oxford, so the two maps read side by side.

That suggests a wider local presence is reachable around Oxford. The next question is who reaches your website now: people who know you already, or new people.

This estimate suggests people who reach your site through Google are not searching for your practice name. One search we saw was 'oxford mounjaro'.

• That means a patient who has heard of you another way is not usually finding you by typing your name into Google.
• The searches are there around Woodstock Rd in Oxford, but your pages sit too far down for most people to see them.

So what are people searching for instead, and which pages do they reach?

These are searches about hair loss, weight loss and one injectable skin treatment, plus a couple that look like other clinic names.

• 'oxford mounjaro' is beyond the first page of results, so most people never see it, and it leads to your medical weight loss page.
• 'profhilo swindon' is beyond the first page of results, so most people never see it, and it leads to your Profhilo treatment page.

The clearest point is that none of these searches puts your own skin care work in front of new people around Woodstock Rd in Oxford yet. That leaves a simple question about your strengths and priorities.