Private visibility audit

Dr Inga Anatolyevna Taganova

Dr Taganova, let’s look at your local visibility.

We ran the same search, a skin care clinic, from 25 spots around Woodstock Rd in Oxford. You come up first at your own address, then drop away quickly. Across most of the area, you are far down the list. Each dot is one of those spots; Green means the practice is in the top three there.

Away from your doorstep, someone searching on their phone may not come across you at all. So what does a nearby practice manage to show on the same search?

The comparison worth looking at

One nearby practice shows up more widely

Oxford Skin Clinic shows up both close by and further out, while your practice is mainly found near your own address.

We ran the same search from the same spots around Woodstock Rd in Oxford, so the maps read side by side.

That suggests a wider local presence is reachable for your practice here; the next question is who reaches your website now, and whether they already know your name.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People are not yet searching for you by name

From the searches we found, people are not reaching your site by typing your practice name. This is an estimate around Woodstock Rd in Oxford.

  • That means Google is not yet bringing you people who have already heard of you and search for you directly.
  • So the other searches matter more, because they are how someone nearby may look for the care your clinic offers.

So which searches are people using when they do not know your name?

The searches behind the numbers

New people do not reach you this way

These are searches about hair loss, medical weight loss, Profhilo and a couple of other clinic names, rather than people who already know your practice.

  • 'oxford mounjaro' shows up beyond the first page of results and leads to your medical weight loss page, so most people never see it.
  • 'profhilo swindon' shows up beyond the first page of results and leads to your Profhilo page, so most people never see it.

Right now, the pages that could introduce new people are about weight loss and Profhilo. Someone looking for skin care around Woodstock Rd in Oxford does not arrive this way yet, and that is the gap.

Picture the patients searching for skin treatments in Oxford finding you first.

There is real ground already won here, and a few gaps worth attention. Both are ordinary parts of running a clinic, and both can be worked on calmly.

Worth your attention
  • Move a few streets away from Woodstock Rd and you sit far down the list in most of the places we tested, so someone who does not know your name may not find you at all.
  • Oxford Skin Clinic came up near the top across most of those same tested places, which shows the wider city is reachable for this search from clinics in your own streets.
  • Nothing we tried without your name reached the first page, so your Instagram following mostly reaches people who already know you rather than bringing in anyone new.

I used to run clinics myself, so a call is really two colleagues reading the same page together. None of this needs solving at once; each piece can be taken on its own.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

1
Start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Healthcare marketing, led by Dr. Vladimir Khourda

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp
Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?